Forty years in the saddle
Mogoo didn't start in a boardroom. It started in 1979, when Abbas Bin Haider began trading in Dubai — and the bicycle became part of the family business.
For decades, the Abbas Bin Haider Group distributed some of the world's most respected bicycle names across the Middle East through its Top Gear division — DSI since 1987, Ralson since 1986, Hercules since 2020. We learned what survives the heat, what parents actually ask for in a kids' bike, and what a daily commuter needs from a city frame.
In 2013, CEO Khozema Kalmuwala turned that accumulated knowledge into a brand of our own. Mogoo is designed in-house, spec'd for this region, and priced so a good bike is never out of a family's reach. The team still includes family — Hatim and Tasneem — because that's how this group has always worked.
Today, Mogoo bikes roll out of Carrefour aisles, arrive in Amazon boxes, and line up at school gates across the UAE and GCC. Over 150,000 families ride with us.
The foundation
Abbas Bin Haider Group established in Dubai. Trading roots that now span nine divisions.
Two wheels, serious business
Top Gear begins distributing Ralson, then DSI (1987) — building Middle East bicycle expertise brand by brand.
Mogoo is born
An in-house bicycle brand combining global quality standards with regional market knowledge.
The online era
Mogoo goes digital — rolling out across the region's leading e-commerce platforms.
150,000 families and counting
A full range across five categories, sold online and in-store across the GCC.
Family first
A family-run business building bikes for families. Decisions are made for the long term, not the quarter.
Quality without compromise
Shimano drivetrains, alloy and magnesium frames, KMC chains. We spec components we'd put our own name behind — because we do.
Built for here
Bikes chosen and tested for Gulf conditions: heat, sand, coastal air and year-round riding. Not a catalogue copied from Europe.
Accessible to all
A good bike shouldn't be a luxury. From a child's first 12" to a 27-speed trail machine, there's a Mogoo at an honest price.
